Marketing Strategies for Home-Based Wedding Florists

As a home-based wedding florist in Singapore, one of the biggest hurdles you’ll face is getting people to notice your business. Overcoming this requires some creativity thinking, especially since there are already numerous established wedding florists both online and with physical stores.

For a new wedding florist such as you to be noticed, you need something that sets you apart from others. We’re not just talking about having prettier and more unique arrangements, but also about being able to cater to a wide variety of job orders, whether it’s for a small wedding or a grand bonanza, whether it just needs one special bridal bouquet or a whole package deal with everything from aisle markers to boutonnieres.

Building your brand and a accruing a significant customer base won’t happen overnight, but you’ll achieve these if you observe the following business practices:

A Solid Business Plan

A lot of entrepreneurs draft a business plan as part of an application for a loan. However, even if you won’t need to apply for a loan, a business plan is still an indispensable tool in ensuring that your business won’t flounder as it gives you a realistic and comprehensive view of the wedding flowers industry.

Knowing what milestones you want to achieve for your business – and the steps you need to take to achieve them – gives your business its mission and vision, and assures that you’re always going in the right direction.

Your specialty arrangements, as well as the specific customers you want to target (if any), also comes into play here. For instance, are your target customers more likely to opt for just simple floral decor for the venue, or will they also require other flower arrangements such as wedding car decor and souvenirs?

Market Research

Look up who your most likely customers will be. Flower-buying habits can be different depending on the demographic – the more information you can get to gain an insight with regards to your customers, the better. For example, you want to target the wedding market, therefore you want to provide wedding flower packages and selections that would fit into the occasion. Expect to hear many soon-to-be brides from Singapore saying, “I want beautiful roses for my marriage.” So, you would want to secure a reliable wholesale flowers supplier that would not run out of roses, as well as other in-demand wedding florals, all year round.

The same can be said about your competition. Some information that would be very helpful to you are how they are able to stay in business, how your competition reaches out to their customer base, and what strategies you can use to gain more market share.

Another thing you need to find out is how saturated the market is for wedding florists working in both storefronts and home-based, as well as the kinds of services that they offer. If there are too many florists doing the same thing, you need to brainstorm to find a new niche that you can dominate.

What does your potential client base prefer? If they prefer shops with a storefront best, you might want to point to that direction – however, you don’t have to chase only where the numbers are high. Trends always shift, and what you want to do is to target a reliable customer base.

In the floristry industry, services related to weddings make up the vast majority of sales. Thus, another crucial data you need to have are updated pricelist of wedding flowers and floral decor sold both online and actual stores.

Storage and Transportation

While you will mostly be ordering flowers in advance, you will also need to think about how you will be able to store the flowers, especially when you work at home as the wedding date approaches. If the temperature is too high, your flowers may wilt and be unsellable.

Most flowers are stored at the optimal temperature of 1.1 to 2.2 degrees Celsius and keep best at a high humidity, usually between 90-95 per cent. For tropical flowers, they should be stored at temperatures between 13 to 15 degrees Celsius.

While transportation can set you back, you can also turn things around by turning it into an asset. Keep in mind that if you’ll also offer wedding car decor you need to keep flowers that have very high heat tolerance.

Online Marketing

Posting your portfolio online is a great way to allow potential clients in Singapore to see what you specialize in and whether they want your specific style and arrangements for their floral decor. Clients will appreciate a florist capable of many ways of arranging and styling wedding flowers, be it wedding car decor to floral arches to wedding centerpieces to even small things such as boutonnieres. Find inspiration in mood fleur, a well-known wedding florist all-over Singapore.

Social media influencers and bloggers are good friends to have in this case, particularly if you are exclusively home-based and has no actual venue to showcase your floral decor and bridal bouquet samples. In this day, they are your greatest advertisers.

Having a good online presence and marketing drive is also a great way to save on expenses, especially if you don’t want to open a storefront: where before you need to set up in a public place, now you can set up your arrangements at the comfort of your home and just share pictures of your products via social media. If you take this route, make sure that you also respond quickly to messages and inquiries sent your way.

Wire Service Membership

A lot of wedding florist businesses in Singapore subscribe to a wire-service membership in order to receive orders through the said service.
While most orders come from within the country, there are also overseas orders for large florist businesses that can handle the job.
Having a wire service for your business can give you the advantage of saving time, but may also have some setbacks. For instance, for every sale made, a small percentage goes to the wire service for bringing you that order, as well as a start-up fee that can set your budget back by a significant account if you’re only just starting.

This may also mean applying for the licenses needed to start a business, and you will have to pay taxes depending on the type of business that you operate.